10 Underrated Places to Visit in the US by JetSettingFools.com

10 Underrated Places to Visit in the US

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One of the best things about travel is new discovery – and there are plenty of places to discover in the United States! While America’s big cities, famous beaches and most popular national parks are magnets for tourists, we know it is worth it to get off the beaten path.

Coast to coast, there are nearly 20,000 cities, towns and villages in the USA, offering ample opportunities for travelers to seek out lesser visited locales. For a little inspiration, we’ve rounded up our top 10 underrated places to visit in the US.

10 Underrated Places to Visit in the USA by JetSettingFools.com


Why Visit Underrated Cities in USA?

Top US destinations – like New York City and San Francisco – will always intrigue tourists. That said, there are some fantastic reasons for travelers to visit underrated cities in the United States of America as well.

Less Crowded

Contending with tourist crowds can put a damper on any trip – so why deal with it? One of the best things about going to underrated vacation spots in the USA is escaping the constant crowds!

Furthermore, many of the top tourists spots in the US – especially some of the country’s best parks, like Glacier National Park – are pushing to the limits of being over-touristed. The environmental impact is reason enough for eco travelers to find alternate destinations.

Less Disappointment

Highly touted tourist destinations are often over-hyped – leaving travelers with big expectations quite disappointed by the end of the trip. You can blame social media and Instagram for the crazed competition…or you can get outside of the box and seek out underrated US cities to visit. If you are anything like us, you might get swept up in surprise by how much unknown destinations have to offer. 

Pro Tip: Regardless of your next destination, we find that managing expectations is the key to a good trip!

Less Expensive

Another one of the benefits of making a trip to underrated places to visit in the US is that the destinations are often cheaper. The cost of transport, accommodations and activities can all be significantly lower than in major US cities.

We will admit, however, that we think it is possible to travel anywhere on a budget – even NYC on a budget is possible! For more tips on budget travel, sign up for our step-by-step guide (and get a free Vacation Budget Planner, too!).

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More Creativity

Our biggest reason for traveling to underrated cities in the US is the renewed sense of discovery. When you explore lesser-visited destinations, you are not following in the footsteps of millions before you; you are making your own path.

Rather than tackling a city with a checklist, you can let your creativity and curiosity lead the way to hidden gems.  

Underrated Places to Visit in the USA by JetSettingFools.com




Ready to book your next trip to an underrated US travel destination? Our list highlights our picks for the top underrated cities in the US!


#1 Spokane, Washington: Underrated US Cities to Visit

Spokane tops our list as one of the most underrated cities in the US for a vacation. In fact, when we visited, we were astounded by the city.

With an abundance of nature, a historic downtown and fabulous craft beer, Spokane ticks all the boxes of a fantastic destination. As a bonus, the city is incredibly easy to get around on foot and the Gonzaga University campus fuels a youthful and fun vibe.

Visitors will not want to miss the city center Riverfront Park and the beautifully cascading waterfalls that tumble right through downtown. The well-preserved historic neighborhoods and art installations are other top Spokane sights.

Plan your trip to Spokane, one of the most underrated US cities to visit, using our guide: The Best Things To Do in Spokane.

17 Things To Do in Spokane, Washington by JetSettingFools.com


#2 Florence, Oregon: Underrated Vacation Spots USA

Many people have never even heard of Florence, Oregon – which is why it ranks as one of the best unknown vacation spots in the US!

Located on the Oregon Coast and boasting a population of just 9,000 residents, Florence is somewhat of a sleepy town, but that is all part of the charm. The historic Old Town is nestled along the Siuslaw River and the main street is lined with locally owned restaurants and shops.

Where Florence extends to the Pacific Ocean, visitors will find one of the most underrated US beaches as well! While the weather is often too cool for sunbathing or swimming, the wide, flat beach is perfect for long walks and whale spotting – and excellent Florence hiking trails take you through dense forests and along pleasant creeks and lakes.

Find out what to do in Florence, OR – one of the most underrated towns in the US – in our blog post: Things To Do in Florence, OR.

Our Guide To The 25 Things To Do in Florence, Oregon


#3 Columbus, Ohio: Underrated Cities in US to Visit

Although one of the most populous cities in the United States, Columbus still makes our list of underrated places to visit in USA. It seems people truly enjoy living there, but travelers skip it in favor of other destinations. Perhaps I am biased because I grew up in Columbus, but all the more reason why I know how much it has to offer travelers!

The best neighborhoods to explore are quaint German Village, the hip Short North Arts District and The Ohio State University campus – all of which feature heaps of unique shops and local eats.

On sunny days, travelers can get in touch with nature at one of the best Columbus parks or visit the famed Columbus Zoo. When the weather is foul, it is the best time to check out the city’s museums, like COSI (an interactive science museum that kids are guaranteed to loved!) or the engaging Columbus Art Museum.

Read about our favorite activities in our blog post, Things To Do in Columbus!

52 Fun Things To Do in Columbus, Ohio


#4 Morro Bay, California: Underrated Travel Destinations USA

We were introduced to Morro Bay, one of the most underrated places to visit in California, on our drive down the West Coast from San Francisco to Los Angeles – and we were not disappointed!

Unlike other top beach cities in California, like San Diego, Morro Bay exudes a quiet and quirky community vibe. Morro Bay is nestled along the Central Coast, not far from the famous Hearst Castle, hip San Luis Obispo or the popular wine town of Paso Robles – and it’s the perfect place to base yourself for a relaxing vacation.

While Morro Bay is one of the underrated beaches in the US, there are a few distinct features that make it an absolute gem! First, there is Morro Rock – a huge volcanic monolith perched just offshore that welcomes an array of wildlife – from sea lions to otters to birds. Second, being a fishing village, there is seafood…really, really good seafood.

However, those are just two reasons to visit Morro Bay. Hiking, surfing, kayaking, golfing, boating and just kicking back also attract visitors!

Find out how Morro Bay fits into a Cali Coastal Trip in our blog post, Driving the California Coast.

California Coastal Drive San Francisco to Los Angeles by JetSettingFools.com


#5 Missoula, Montana: Underrated Cities to Visit in US

Ranking as the hippest destination in Montana, Missoula is a fun place to visit for live music, good times and outstanding nature. Nevertheless, Missoula remains one of the most underrated cities in the US.

A perfect stop on a Montana road trip or a fabulous destination all on its own, Missoula offers up a historic downtown, a beautiful campus, a few fantastic foodie haunts and excellent locally-produced craft beer.

 Use the tips in our blog post, Things To Do in Missoula, to plan your perfect trip! 

5 Things To Do in Missoula, Montana by JetSettingFools.com


#6 Vancouver, Washington: Best Unknown Places to Visit in USA

One of the most underrated places to visit in the US, Vancouver just doesn’t get a fair shake. The easy-going city sits in the shadow of its uber hip neighbor, Portland – located just 10 miles south across the river.

To be honest, we only discovered Vancouver by accident…and then promptly fell in love with the city. With a cool mix of modern and historic sights, VanWa is a fun and easy place to explore on foot. 

Vancouver fosters a small-town atmosphere but boasts a few big attractions. The inviting Waterfront Park, the historic Fort Vancouver and heaps of local Vancouver craft breweries are top reasons to visit for a quick weekend. However, the nearby nature – at Vancouver Lake and the Columbia River Gorge – are reasons to stay even longer.

Need tips for what to do in VanWa, one of the top underrated vacations spots in US? Use our guide to the Best Things To Do in Vancouver.

The Best Things To Do in Vancouver, Washington by JetSettingFools.com


#7 Flagstaff, Arizona: Underrated US Travel Destinations

Arizona has long been a tourist destination, but Flagstaff flies under the radar as one of the most underrated places to travel in the US.

Living in Phoenix for many years, Flagstaff was one of our favorite city escapes. The lush nature, diverse terrain, cooler temperatures and fresh mountain air beckoned us on hot summer weekends.

The city provides a fantastic base for an array of regional activities – like visiting the Grand Canyon, peering into Meteor Crater and hiking in Sedona. Downtown Flagstaff has a lot to offer visitors as well; from breweries, cafes and crafts all wrapped around a historic setting.

Find out the Top Things To Do in Flagstaff, AZ!

The Best Things To Do in Flagstaff, Arizona USA by JetSettingFools.com


#8 Indianapolis, Indiana: Best Unknown Vacation Spots in US

Indianapolis might be one of the most underrated vacation spots in the US, but it should be on your list! The classic midwestern city has a few unique activities and is a great base for exploring more of Indiana – which is one of the most underrated states to visit in the USA.

Of course, the city’s biggest attraction is the annual Indy 500 – but there is so much more to the city than a single car race. Visitors can hop on bikes to discover the Cultural Trail or simply take a stroll along the canal walking path in the heart of Indianapolis. Foodies will want to pop into the Indianapolis City Market or try one of the stellar restaurants on Mass Avenue.

Unlike nearby Chicago, Indianapolis is not known for grand architecture, however, the revitalized Bottleworks District – an old Coca-Cola plant – is a hub of urban activity.

Want to know the best secret vacation spots in the world? Check out these choices in our blog post, Most Underrated Destinations Worldwide.

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#9 Rapid City, South Dakota: Least Crowded Vacation Spots in USA

When it comes to the best underrated vacation spots in the US, Rapid City certainly fits the bill – especially for fans of the great outdoors.

Visitors who opt to vacation in Rapid City will find that it is ideally located within reach of several magnificent sights – including a few of the most famous spots in America. Top nearby attractions include the incredible Mount Rushmore, Crazy Horse Memorial, the lush Custer State Park and the awe-inspiring Badlands National Park.

While the city itself is one of the unknown places to visit in USA, travelers will find an abundance of artworks. The street corners are decorated with life-size bronze statues of all the US presidents and art museums feature historic and modern works from regional artists.

Need more tips for US vacations? Check out our list of the Top Weekend Destinations in the USA!

Our guide to the Best Weekend Getaways in USA Top 20 Destinations

#10 Philadelphia, Pennsylvania: Underrated Places to Visit in US

Philadelphia is one of the most underrated places in America! Filled with historic sights, fascinating museums and classic eats, travelers could easily spend a week or more exploring the vibrant city.

To be fair, American history buffs have long been in on the secret about Philadelphia. The city was the site of numerous events that shaped the USA – and Independence National Historical Park is where visitors can learn about US history.

However, there is so much more to the city than the past. The city has several fine art museums – and there are art installations (like the famous LOVE sculpture) and art murals found throughout Philly. Furthermore, the food scene is spectacular…and no visitor should leave without trying at least one classic Philly Cheesesteak!

Get specifics on more things to do in Philly – one of the most underrated travel destinations in the US – in our Philadelphia Itinerary.

How To Spend One Day in Philadelphia by JetSettingFools.com


Top Travel Tips for Underrated Vacation Spots USA

Ready to start planning your trip? We have a few final tips that will make planning your travel easier!


Find Flights

The underrated places to visit in the USA that we recommend can all be reached by plane. Before buying planes tickets for your trip, make sure you read our guide to Booking The Best Flights for our top advice on getting the best fares.


Book Accommodations

One of the best things about traveling to underrated cities in the US is that accommodations are often less expensive than in big cities – like Boston and Seattle. Use our tips for Booking the Best Hotels to find accommodations that suit your needs and fit your budget!


Reserve Rental Cars

While most of the underrated US travel destinations we featured can be explored without a car, you will need a car for any exploration beyond the city center. Use our Top Tips for Rental Cars to book a car at the cheapest rate!


Top Packing Tips

Once you have nailed down the details of your trip, it’s time to start packing your suitcase! We know that packing is not the most fun part of any trip, so we offer our best advice to make the packing process a little bit easier on our Packing page.


Start planning your trip! Search for the lowest airfares, the best accommodations and fun things to do…then start packing!  Want more travel planning tips? Head over to our Travel Planning page for more information and tips on traveling – and for country-specific information, take a look at our Travel Guides page!


We Want To Know: What destinations would you add to our list of underrated places to visit in the US? Do you have any tips on unknown places to visit in the US? Tell us in the comments!


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Underrated Places to Visit in the US by JetSettingFools.com